ADVERTISING MANAGEMENT DIPLOMA
For anyone who wants to plan, manage, and evaluate ad campaigns. Built on strategy, creativity, and performance data.
What You’ll Learn?
● Build advertising strategies from scratch
● Design messages that drive results
● Use digital and traditional channels
● Track and optimize campaign performance
What’s Included
● Ad campaign templates
● Copywriting and design guides
● Digital tools walkthroughs
● Graduation campaign project
Course Curriculum
- Introduction to Advertising
- Advertising Strategies
- Research and Analysis
- Message Design
- Advertising Channels
- Campaign Management
- Digital Ads and Analytics
- Legal and Ethical Issues
- Industry Trends
- Final Practical Project
Learning Objectives
● Understand how advertising fits into business goals
● Create and manage ad budgets
● Choose the right channels for the right message
● Evaluate campaigns with data
Course Outlines
● Module 1: What is Advertising
● Module 2: Campaign Strategy
● Module 3: Market and Consumer Research
● Module 4: Designing Ad Messages
● Module 5: Choosing Ad Channels
● Module 6: Campaign Planning and Execution
● Module 7: Digital Tools and Analytics
● Module 8: Advertising Law and Ethics
● Module 9: Trends and Innovations
● Module 10: Final Campaign Project